Just noticed that Marissa Mayer is using a secondary blog on Tumblr.
This is a common “wish I woulda known” issue for Tumblr noobs, and often causes problems.
Secondary blogs are when Tumblr lets you create additional blogs under your “main,” account, without having to sign-up separately for each one (unlike Twitter + Pinterest, which have rigid one-email, one-presence rule).
The problem with secondary blogs is that when you interact (Follow/Subscribe, Like, etc), the interaction comes from your primary username. Then people try to browse/follow you based on that primary username, without ever knowing about secondary URL/name. They assume the primary blog is “you,” and (possibly) follow a tumblr you didn’t intend for them to follow, even an empty/blank one. (In other words, the Discovery vector for secondary blogs is much more narrow. “No, that’s not me, follow me over here.”)
It looks like they grabbed the “marissamayer.tumblr.com” sub-domain to make sure nobody squatted it (I blogged about the new URL while trying to smoke out the Yahoo! acquisition rumor.), but then they made a secondary Tumblr with the stylized “e-less” R spelling of Mayer- Mayr, as a nod to Tumblr’s spelling, and that’s the tumblr she’s publishing with. Her second sub-domain is clever + fun, but they shouldn’t have made it a secondary blog.
If there are two URLs you want to preserve, I’d recommend making two separate Tumblr accounts, making each a “primary” blog.
(Secondary blogs have their place. And in general, letting users create additional blogs without having to re-register with different email addresses is very friendly, and something other social platforms could learn from.)
For more about how Tumblr secondary blogs work, check out this tutorial on by user unwrapping.
earlier, discovering the placeholder this weekend, pre-announcement:
Just followed: http://marissamayer.tumblr.com
An imperfect science (maybe somebody is just URL squatting?), but how can you resist?
[update: Somebody asked how checked the age of the URL.
I used this tool: http://www.webconfs.com/domain-age.php.
There are many tools like it, it’s not necessarily the best. Checking the age of a URL (as opposed to the age of a domain) is an inexact science, as merely not being indexed could make a domain appear newer than it is. That said, the theme used (Tumblr’s current default theme), is another clue this is a pretty new URL).]