The Daily Dot has a post today about how to succeed on Tumblr.
One of its tips was, “Fake it ‘til you make it.”
They let the point stand on its own, but left out a really big reason why this is more true on Tumblr than other social sites. On Tumblr, your friends/follower count is not displayed. Sure, some themes show a preview of Tumblrs you follow. But not how many follow you. This means whenever you interact with somebody (by reblogging them, following them, Liking their stuff…), and they check you out, they have to judge you by the content of your
character blog. (Same goes for you. You can’t just skim a Tumblr and say, “Hey. Is this person important?” Nope. You gotta actually think.)
This is really cool and leads to some unique dynamics not found on other sites. This is not to say I think all social sites should be this way. Just that it’s rare, and we can enjoy its special vibe.
Get out there and Tumblr like the superstar nobody knows you aren’t.
It literally takes seconds to create a Tumblr blog.
A few keystrokes and mouse clicks, and suddenly you’re thrust into a world full of GIFs, memes, and single-serving blogs vying for the Web’s attention. But with 72 million blogs on Tumblr, how do you stand out and develop an audience?
To find out, the Daily Dot turned to a panel of experts who have developed a standard of excellence on Tumblr in regards to original art, GIF animations, Internet culture, and personal branding: Benjamin Grelle (The Frogman), Amanda Brennan (Know Your Meme), Shane Burcaw (Laughing at My Nightmare), Jimmy Repeat and Mark Portillo (Mr. GIF), Christopher Price (Topherchris) and Lee Rubenstein (EatSleepDraw)