Today I learned about a new ad format, “social inbound takeover.”
It’s basically a format that’s less about where it appears, or who it’s presented to, but when it’s presented: only when folks have come in via social.
(via interview with Complex CEO on AdExchanger)
What is the “Social Inbound Takeover?”
The Social Inbound Takeover is an ad format aimed at selling a display spot against anyone who comes to our sites through social. You can buy just those distinct people if you want. It’s almost half of our pageviews. If you want to buy trends and things on point, we can direct ads to capture that traffic. We’ve have a lot of success with that format, because when certain stories get hot, and have people talking about a given set of topics on Twitter, Facebook, Digg or Reddit, it’s no shock that related advertising would also perform tremendously well too.
related, from same interview:
We’ll do over 650 million pageviews across the entire Complex network this month. Of those, nearly 40 percent of those will come from social — Facebook and Twitter and a lot of other sources.
Full interview here.