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Tumblr Foodom status: you’re not ready

The fast-casual restaurant brand situation on Tumblr is getting outta control

People are making fantasy accounts for the most unremarkable outlet mall dining options on earth.

I hesitate to call them “parody” accounts because they are not critical, satire, or snarky. They’re pretty chippy and encourage friendship/love with other consenting fast-casual restaurants.

If you’re wondering if a fast-casual restaurant on Tumblr is a “real” Tumblr, look at the URL. If it has “official” in the URL, it’s probably not.

They’re not real… and yet they’re not ideological, and not run by hacky comedians.

A new species.

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(This is related to, and shares heritage with, the (real) Dennys tumblr, but is not the same thing.)