Did Pinterest's new character limit mess up your...
Less than two months ago Pinterest updated profile pages. Part of this involved (silently) giving a character limit to the Bio/About section. As a result, a lot of people’s bios got cut off without any notification. Here’s a screencast I made about it. It’s a month old, but I never published it outside of YouTube.
When marketing people get "technical"
I am a tech nerd before I am a marketing person, but still equivocate about identifying as either one. For me technology is a literacy, a tool used to get a variety of jobs done. So saying I am a “programmer” seems beside the point. What problems do I solve? For what purpose am I programming stuff? Event producers don’t say, “I am a hotel-room-renter.” At the same...
growth hacking and user acquisition
So nice how he presented his slides in sequence. Temporary death to the gallery! yongfook: In a previous startup we went from 0 to around 500,000 users. In this world of 800 million user social networks that might not sound like much - but our business was e-commerce, where there is a significant and explicitly calculable ARPU. An audience of 500,000 people who you are selling to directly is...
How to mess up your Facebook (pizza) ad, according...
Word from the Hacker News peanut gallery regarding NPR’s somebody bought a Facebook Ad and it didn’t work so hot story. So there are quite a few things that Pizza Delicious didn’t do right with their Facebook ads. They target people who like Italian food. They don’t target people who like Pizza. 15,440 people in New Orleans have liked Pizza on Facebook. They...