I read Dark Pools earlier this year (it’s about high frequency/algorithmic stock trading.)
Why would an agency dweeb focused on marketing do that?
Because many finance strategies are really similar to marketing strategies on social platforms. (working on a blog post about this.)
But for now I just wanted to link to my review of this book. It’s a good place to start for marketers.
Also, I’m on Goodreads. Are you? Would love to know what y’all are reading. Especially non-pop advertising books.
Excerpt of my review:
…Anybody familiar with the modern web will immediately start mapping the world of electronic trading networks to web platform APIs, with hidden rate limits, and under-documented calls. You’ll also have a hard time knowing which “side” you’re on in terms of the Is-HFT-Evil debate. Much like the pre-web world of computing, where dark, curmudgeon-y vendors (IBM, Microsoft, etc) seem to have ruled and slowed innovation, the pre-HFT world of trading was ruled by a small group slow-moving, inertia-loving players, whose systems incentivized some ugly behavior.
Dark Pools [on Amazon] * review on goodreads * me on goodreads